This page explains how and why cookies and similar technologies are used on this website.

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide information about how visitors interact with the site.

In addition to cookies, we may use similar technologies such as local storage and session replay scripts.

2. How we use cookies

We use cookies for the following purposes:

Essential cookies

These are necessary for the website to function correctly (e.g., page navigation, security, and basic performance). These cookies do not require your consent.

Analytics cookies (non-essential)

These cookies help us understand how visitors interact with the site so we can improve usability and content.

We use:

• Hotjar

• Contentsquare

These tools provide heatmaps, session recordings, and aggregated usage insights.

Analytics cookies are only activated if you give consent via the cookie banner.

3. What data is collected

If you consent to analytics cookies, the following types of data may be collected:

• Mouse movements, clicks, and scrolling behavior

• Pages visited and navigation paths

• Time spent on pages

• Device type, browser, and screen size

• Approximate location (country or city level)

• IP address (anonymized or truncated where possible)

We do not intentionally collect:

• Sensitive personal data

• Keystrokes in form fields

• Information entered into forms (these are masked where applicable)

4. How session recordings work

Session recording tools (such as Hotjar and Contentsquare) recreate user interactions to help identify usability issues.

To protect your privacy:

• Input fields are masked or excluded

• Sensitive content is not recorded

• Data is analyzed in aggregate wherever possible

We do not attempt to identify individual users.

5. Purpose of data processing

We use analytics data strictly to:

• Improve the usability and structure of the website

• Understand how visitors engage with portfolio content

• Identify friction points in navigation and layout

We do not use this data for advertising or profiling.

6. Legal basis

Under the General Data Protection Regulation (GDPR), our legal basis for using non-essential cookies is:

• Consent (Article 6(1)(a))

Analytics tracking is only enabled after you provide consent. You can withdraw your consent at any time.

7. Third-party processing

Analytics data is processed by third-party providers:

• Hotjar Ltd.

• Contentsquare SAS

These providers may process data on servers located outside the European Economic Area (EEA). Where this occurs, appropriate safeguards (such as Standard Contractual Clauses) are used.

For more information, please refer to their respective privacy policies.

8. Data retention

We retain analytics data only for as long as necessary:

• Session recordings: typically stored for a limited period (e.g., 30–90 days)

• Aggregated analytics data: retained for a longer period for trend analysis

Retention periods may be adjusted to ensure data minimization.

9. Your rights

Under GDPR, you have the right to:

• Access your personal data

• Request correction or deletion

• Withdraw consent at any time

• Object to certain types of processing

To exercise your rights, please contact us using the details below.

10. Managing your cookie preferences

You can control your cookie preferences in the following ways:

• Use the “Cookie Settings” option available on this website

• Adjust your browser settings to block or delete cookies

• Opt out directly from analytics providers, including Hotjar

Please note that disabling cookies may affect site functionality.

11. Data protection measures

We take reasonable steps to protect your data, including:

• IP anonymization where supported

• Masking of sensitive interface elements

• Limiting data collection to what is necessary

• Reviewing analytics configurations regularly

12. Contact

If you have any questions about this policy or how your data is handled, you can contact:

• Website owner: EURSA MAJOR LIMITED

• Email: studio@eursamajor.com

• Location: United Kingdom

13. Updates to this page

We may update this page from time to time to reflect changes in legal requirements or analytics practices. The latest version will always be available on this page.